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R for SEO
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R for SEO - The Cookbook
What is this?
Using R for SEO, What to expect?
Getting started
Crawl and extract data
What's crawling and why is it useful?
Download and check XML sitemaps
Crawling with rvest
Website Crawling and SEO extraction with Rcrawler
Perform automatic browser tests with RSelenium
Grabbing data from APIs
Grab Google Analytics Data x
Grab 'DataForSeo' API data x
Grab Google Search Console Data x
Grab 'ahrefs' API data x
Grab Google Custom search API Data x
Send requests to the Google Indexing API using googleAuthR
other APIs x
Export and read Data
Send and read SEO data to Excel/CSV
Send your data by email x
Send and read SEO data to Google Sheet x
data wrangling & analysis
Join Crawl data with Google Analytics Data
Count words, n-grams, shingles x
Hunt down keyword cannibalization
Duplicate content analysis x
Compute ‘Internal Page Rank’
SEO traffic Forecast x
URLs categorization
Track SEO active pages percentage over time x
Data Viz
Why this is important? x
Use Esquisse to create plots quickly
Explore data with rPivotTable
Resources
Launch an R script using github actions
Types / Class & packages x
Datasets x
SEO Tools x
SEO & R People x
Execute R code online
useful SEO XPath's & CSS selectors X
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R for SEO - The Cookbook
This guide, in the course of writing, is dedicated to all those who share their knowledge online and especially Hamlet Batista. I'm not a Python user like him and I just came across the guy once but his disappearance made us all remember that sharing is caring and that Life is so damn short.
2021-02-02 - François JOLY

1.1 Motivation & limits

Even though R' is a terrific option for SEO, there are simply not enough resources out there.
This guide is not here to deliver a course about R, there are plenty already. This guide is meant to be as practical as possible. How things should be done in an "R-ish way" is not the purpose of this guide. Grab what you want to grab and feel free to reach if you have a better solution, I'll add it giving you credit.

1.3 Project home

All documents, markdown files, scripts, and project images are also publicly available in this repository​
All errors are my own. All comments are welcome to improve this guide.

1.4 License

This website is (and will always be) free to use and is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
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What is this?
Last modified 6mo ago
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Contents
1.1 Motivation & limits
1.3 Project home
1.4 License