Types / Class & packages x - R for SEO

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Using R for SEO, What to expect?

Getting started

What is R? What is SEO?

About this Book

Crawl and extract data

What's crawling and why is it useful?

Download and check XML sitemaps

Crawling with rvest

Website Crawling and SEO extraction with Rcrawler

Perform automatic browser tests with RSelenium

Grabbing data from APIs

Grab Google Analytics Data x

Grab 'DataForSeo' API data x

Grab Google Search Console Data x

Grab 'ahrefs' API data x

Grab Google Custom search API Data x

Send requests to the Google Indexing API using googleAuthR

Export and read Data

Send and read SEO data to Excel/CSV

Send your data by email using gmail API

Send and read SEO data to Google Sheet x

data wrangling & analysis

Join Crawl data with Google Analytics Data

Count words, n-grams, shingles x

Hunt down keyword cannibalization

Duplicate content analysis x

Compute ‘Internal Page Rank’

SEO traffic Forecast x

URLs categorization

Track SEO active pages percentage over time x

Data Viz

Why this is important? x

Use Esquisse to create plots quickly

Explore data with rPivotTable

Resources

Launch an R script using github actions

Types / Class & packages x

SEO & R People x

Execute R code online

useful SEO XPath's & CSS selectors X

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Types / Class & packages x

⚠️ THIS IS A WORK IN PROGRESS

Its good practice to check that you are dealing with
How do you check an object type?
 you should use a class function(). here are some examples
1
x <- 2
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class(x)
3
# should display "numeric"
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​
5
y <- "2"
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class(y)
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# should display "character"
Copied!
the classic types
data frames
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xml_document
advanced types
Classic Packages
see why packages matters​
Lubridate
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How do you check an object type?

the classic types

Classic Packages