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R for SEO
  • Using R for SEO, What to expect?
  • Getting started
  • What is R? What is SEO?
  • About this Book
  • Crawl and extract data
    • What's crawling and why is it useful?
    • Download and check XML sitemaps using R'
    • Crawling with rvest
    • Website Crawling and SEO extraction with Rcrawler
    • Perform automatic browser tests with RSelenium
  • Grabbing data from APIs
    • Grab Google Suggest Search Queries using R'
    • Grab Google Analytics Data x
    • Grab keywords search volume from DataForSeo API using R'
    • Grab Google Rankings from VALUE SERP API using R'
    • Classify SEO Keywords using GPT-3 & R'
    • Grab Google Search Console Data x
    • Grab 'ahrefs' API data x
    • Grab Google Custom search API Data x
    • Send requests to the Google Indexing API using googleAuthR
    • other APIs x
  • Export and read Data
    • Send and read SEO data to Excel/CSV
    • Send your data by email using gmail API
    • Send and read SEO data to Google Sheet x
  • data wrangling & analysis
    • Join Crawl data with Google Analytics Data
    • Count words, n-grams, shingles x
    • Hunt down keyword cannibalization
    • Duplicate content analysis x
    • Compute ‘Internal Page Rank’
    • SEO traffic Forecast x
    • URLs categorization
    • Track SEO active pages percentage over time x
  • Data Viz
    • Why Data visualisation is important? x
    • Use Esquisse to create plots quickly
  • Explore data with rPivotTable
  • Resources
    • Launch an R script using github actions
    • Types / Class & packages x
    • SEO & R People x
    • Execute R code online
    • useful SEO XPath's & CSS selectors X
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  1. Resources

useful SEO XPath's & CSS selectors X

⚠️ THIS IS A WORK IN PROGRESS

PreviousExecute R code online

Last updated 2 years ago

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If you are crawling website for SEO purposes, whether it is with , or another way. You will probably need to use some CSS/Xpath selector to extract the useful bit from each page. here is a collection of the most useful ones. Feel free to reach out if you think it misses important ones.

Value

xpath

CSS

Robots (Index/Noindex)

//meta[@name='robots']/@content

head > meta[rel="robots"]

canonical tag

//link[@rel='canonical']/@href

head > link[rel="canonical"]

Page Title

//title

head > title

Meta Description

//meta[@name='description']/@content

head > meta[name="description"]

rcrawler
rvest